India’s audible and wearable market grew by more than 45% in the last few years. The entry of Chinese smartphone brands raises the demand for mobile accessories and smart electronic devices. Today, you can spot a lot of people using the smartwatch, earphones, earbuds, and many more. However, one Indian-based startup that gets everyone’s attention is Aman Gupta and Sameer Mehta’s boAt lifestyle. <\/p>\n\n\n\n
The company has the largest market share of 25.6% in the Indian wearable market. Do you know how boAt started as a startup and became one of India’s best audible and wearable brands? This is why boAt share price consistently increase with the company’s growth. If you are an investor, it will be interesting to know the journey of boAt becoming a giant in India’s audible and wearable market. <\/p>\n\n\n\n
Great ideas create successful startups. It is also true in the case of boAt, which is the result of the revolutionary business idea of Aman Gupta and Sameer Mehta. The boAt set its sail in 2016 when both co-founders met at the House of Marley with their respective proposals for distributing the US-based brand’s headphones. It was the time when the Indian smartphone market was booming and ruled by e-commerce giants like Amazon and Flipkart. <\/p>\n\n\n\n
During the meeting, an executive of the House of Marley suggested that Aman and Sameer meet each other. Fortunately, the duo decided to meet each other at the Bandra Hotel in Mumbai, Maharashtra. That small meeting gave birth to India’s homegrown consumer electronic brand, boAt. Aman Gupta had marketing knowledge, which helped boAt get recognition in a few years. Founded to provide a premium range of headphones at affordable pricing to GenX, boAt has become one of India’s best direct-to-consumer(D2C) brands.<\/p>\n\n\n\n